Inspired by advancements in running shoe foam and F1 tires as well as their own research into rolling efficiency, impedance and damping, they realized that new materials technology could allow for a significant improvement in bar tape. Using a laminate of SILCAthane, SILCAlon and 3M Visco-elastic adhesive instead of a single foam extrusion, the tape can be optimized across a range of desired features. The resulting tape has a softer, more comfortable feel, higher wet and dry grip, better vibration isolation, and 3-5x the durability of existing tape materials. Since the actual wrap of the tape can be as important as the tape itself, they also developed a full adhesive-backed butterfly‚ to better cover the back of the lever clamp area without adding bulk, a high grip finishing tape and expanding aluminum/composite end plugs to ensure every detail is perfect.